After IKEA, French designer Pierre Cardin loses trademark lawsuit in Indonesia

French fashion house Pierre Cardin has lost a lawsuit against an Indonesian businessman who has been using the name “Pierre Cardin” for his fashion products.

The Supreme Court ruled that the local version of Pierre Cardin was registered in 1977 and that it “does not piggyback on another brand’s fame.”

The French designer had registered the brand “Pierre Cardin” in Indonesia in 2009 and extended the patent registration in 2014.

Earlier this year, an Indonesian furniture company won the right to use the Swedish IKEA brand name after the Supreme Court ruled in favour of its lawsuit against the home furnishing giant.

IKEA opened its first store in Indonesia, located at Alam Sutera just southwest of Jakarta, in 2014 and has been able to continue to use the brand despite the court ruling.

The case involving Pierre Cardin, named after the designer who started his business empire in 1950, lodged a lawsuit  with the Central Jakarta commercial court against Alexander Satryo Wibowo for producing goods with the same brand.

Pierre Cardin is registered in countries around the world such as Australia, Brazil, Hong Kong, Japan, Denmark, Korea, Italy, Malaysia, Singapore, the United States, Britain, and Indonesia.

But the court court threw out the lawsuit on June 9, 2015. Pierre Cardin appealed the ruling.

The Supreme Court “rejects the plaintiff’s appeal of cessation.”

“The defendant always makes sure to include the words ‘product by PT Gudang Rejeki'” to make them different from genuine Pierre Cardin products,” according to the judges.

Swedish furniture giant IKEA recently lost a lawsuit  filed by a company from Surabaya that insists it has the right to the IKEA brand in Indonesia. The Supreme Court rejected the Scandinavian company’s appeal.

The Surabaya company, PT Ratania Equator had registered the IKEA trademark as an acronym for “Intan Khatulistiwa Esa Abadi”.

IKEA trademarked its name in Indonesia on October 9, 2006, and then again on October 27, 2010.

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